Marketing for the Holiday Season!

Are you ready for the holiday season?

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns.

The season formally begins with Black Friday and Cyber Monday (also known as “Cyber Week”) and leads up to the slew of December holidays.

You don’t want to miss seasonal promotional opportunities or holiday shopping sales — especially to your competitors who may have started preparing already.

That said, we have now fully entrenched in the planning phase – arguably the most important part of a successful season.

Creativity is key in order to win mindshare. Yet, channel distribution is necessary in order to win sales. This is a balancing act between marketing and operations – two retail departments continuing to better blend as consumer expectations demand seamless experiences.

Knowing this, we consulted with 64 of the top ecommerce marketers, agencies, consultants and brands in order to gauge how your teams should be allocating resources across departments and customer touch points for holiday marketing campaign planning. In speaking to these experts, 12 areas of concentration emerged.

We’ve ordered them in priority based on the number of respondents that spoke to each need.

The following holiday marketing tips and promotion ideas will help you refine your efforts to ramp up sales during the most profitable time of the year.

  1. Start planning for holiday marketing campaigns early.

  2. Offer exclusive deals (with high ROAS).

  3. Don’t just sell products––sell your brand.

  4. Personalize your holiday selling experience.

  5. Launch your holiday channel strategy ASAP.

  6. Focus on tactics that work (based on data).

  7. Put emphasis on customer loyalty and make it a main KPI.

  8. Focus on the right metrics to measure success.

  9. Email and re-marketing strategies tend to have huge returns.

  10. Wow your customers and make them remember your brand.


Jason Martello